Truly great partnerships are rare, but the stars have finally aligned. Jack Link’s has teamed up with MrBeast, the world’s most-watched content creator, for a massive new launch. This landmark collaboration is MrBeast’s first-ever partnership with a Consumer Packaged Goods company.
The W.T.F! Mystery Challenge
The highlight of this launch is the W.T.F! (What’s. The. Flavour?!) range. These are limited-edition, “secretly flavoured” snacks that turn your afternoon break into a guessing game.
The Australian lineup includes: Two 45g Beef Jerky flavours made from 100% grass-fed beef and One 50g Twin Beef Sticks pack.
The best part? You could win $1,000,000. To enter, just grab a limited-edition pack, scan the QR code, and enter your unique code to submit your best flavour guess. The secret flavours will be progressively revealed starting in April 2026.
The Beast Games Season 2
Season 2 of Beast Games, titled Strong vs. Smart, officially premiered on Amazon Prime Video on January 7, 2026. This season features a massive $5 million grand prize and pits 100 of the world’s strongest competitors against 100 of the smartest minds in a series of mental and physical challenges. Filmed in a massive custom-built “Beast City” in Las Vegas, the production includes high-stakes twists, such as the return of ten fan-favourite contestants from Season 1 and a special crossover episode with the long-running reality show Survivor, featuring host Jeff Probst. The 10-episode season launched with a three-episode premiere, with new installments releasing weekly every Wednesday until the finale on February 25, 2026. There’s even an amazing celeb packed promo video online now which is a must watch.
Where to Find the Snacks
The Jack Link’s x MrBeast W.T.F! range officially hits stores in January 2026. You can find them across Australia at Woolworths, 7-Eleven and places like Petrol stations, convenience stores, and independent retailers
Prices are roughly $6.30 for the jerky and $5.50 for the twin beef sticks. Grab yours before they’re gone, you might just become a millionaire in the process.
